General Manager - Sales & Marketing
- Lead the growth agenda for a leading residential building group in Victoria.
- Oversee sales, marketing, and House & Land strategy across multiple brands.
- Build and develop high-performing teams while driving commercial success.
The Opportunity
A genuinely rare executive appointment for a commercially driven leader ready to own the growth agenda of one of Victoria's leading residential building groups. Reporting directly to the CEO & COO, this role sits at the commercial heart of a multi-brand, high-volume operation spanning metro and regional Victoria - with full accountability for leading and unifying sales, marketing, and House & Land strategy across multiple residential brands and channels.
This is not a purely strategic or operational role – it requires a proven operator who can set the direction, build the structure, align the teams, and stand behind the numbers.
Why This Role
- Scale and complexity - Lead a commercial function spanning multiple residential brands, metro and regional markets, retail and wholesale channels, and a dedicated House & Land operation
- Seat at the table - A genuine senior appointment with direct CEO/COO reporting, real influence over business direction, and visibility across the entire group
- Growth agenda - The business is investing, expanding, and ambitious; this role is central to what comes next
- High-performing team - Inherit a capable group of sales and marketing leaders across brands and regions, with the mandate to develop and elevate them further
- Market position - Represent a business with strong brand recognition, established display networks, deep developer relationships, and a proven track record of success in the Victorian market
What You'll Lead
- Sales - Group-wide strategy, conversion performance, display network effectiveness, pipeline management, and channel optimisation across retail, wholesale, investor, and developer segments
- Marketing - Oversight of brand strategy, digital marketing, lead generation, campaigns, media, content, events, and external agency management across all brands
- House & Land - Estate relationships, package strategy, developer partnerships, and channel performance
- People - Multiple sales and marketing leaders across metro and regional Victoria, with a mandate to build capability, accountability, and culture
What We're Looking For
- Proven senior leader with extensive experience in residential building and construction in VIC
- Demonstrated success leading large-scale Sales and Marketing functions across multiple brands, regions, or business units
- Deep understanding of the Victorian housing market - retail, House & Land, investor, wholesale, and developer channels
- Strong grasp of display home networks, estate strategies, and package-based sales models
- Commercial acumen matched by the ability to translate strategy into disciplined execution
- A genuine people leader - someone who builds high-performing teams, not just high-performing spreadsheets
- The resilience, maturity, and confidence to lead through complexity and market change
How to Apply
This appointment is being managed on a confidential basis through an search process. Please apply with your current CV and a brief cover letter outlining your suitability or make a direct enquiry to Stella Usanovic at Capstone Recruitment 0432 828 546 or stella@capstonerecruitment.com.au
All enquiries and applications are handled in strict confidence. Early applications are strongly encouraged - this role will move quickly.
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