Senior Licensing Manager

Senior Licensing Manager | Entertainment | Pyrmont - Hybrid | 12-month contract

Your new company
Join a globally recognised entertainment and consumer brands business with an extensive portfolio of iconic franchises enjoyed by audiences worldwide. With a strong presence across retail, licensing, consumer products, and brand experiences, this organisation partners with leading retailers and manufacturers to bring beloved brands to life through innovative product ranges.

Your new role
As the business continues to evolve and expand its consumer products division, an exciting opportunity has arisen for an experienced licensing professional to lead a high-profile portfolio across Australia and New Zealand. This is a senior commercial licensing position responsible for driving revenue growth across a broad portfolio of hardlines categories, including toys, collectibles, games, publishing, homewares, and other consumer products.

You will manage key licensing partnerships, lead commercial negotiations, identify new business opportunities, and work closely with retailers, manufacturers, marketing teams, and international stakeholders to maximise category performance.

Key Responsibilities

• Drive revenue performance across assigned hardlines and consumer product categories.
• Develop and execute category growth strategies aligned with broader business objectives.
• Structure and negotiate new licensing agreements, renewals, and commercial partnerships.
• Manage relationships with licensees, retailers, and key industry stakeholders.
• Identify new business opportunities and revenue streams across the ANZ market.
• Collaborate with marketing, product development, legal, finance, and international teams.
• Lead annual business reviews, forecasting, sales analysis, and commercial reporting.
• Support retail activation and marketing initiatives to enhance brand visibility.
• Provide strategic guidance to partners to support product innovation and retail expansion.
• Maintain strong relationships with major retailers and buyers across Australia and New Zealand.

What you'll need to succeed
You are a commercially minded relationship builder with experience managing brands, licensing programs, consumer products, partnerships, or category portfolios. You will bring:

• Experience within licensing, consumer products, brand partnerships, entertainment, toys, FMCG, retail, or a related industry.
• Strong commercial negotiation and stakeholder management skills.
• Ability to structure complex commercial agreements and drive revenue outcomes.
• Knowledge of the Australian retail landscape and key retail accounts.
• Strong analytical and financial acumen.
• Experience working with multiple stakeholders across local and international teams.
• Excellent communication and presentation skills.
• A proactive, entrepreneurial mindset with the ability to identify growth opportunities.

What you'll get in return

• Opportunity to work with globally recognised entertainment and consumer brands.
• Senior-level role with ownership of a significant commercial portfolio.
• Exposure to leading retailers, manufacturers, and licensing partners.
• Flexible start date with immediate approval in place.
• High-profile position within a growing consumer products division.
• Hybrid working environment.
• Attractive remuneration package with potential performance incentive opportunities.
• 12-month contract offering strong long-term project exposure and career development.

What you need to do now
If you're interested in this role, click 'apply now' or forward an up-to-date copy of your CV to zoe.thorndyke@hays.com.au
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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