Marketing/Communications Manager
- Lead the development and delivery of integrated marketing and communications initiatives.
- Drive occupancy growth and enhance brand reputation.
- Manage campaigns, agency relationships, and marketing performance.
The organisation
Founded in 1961 by WWII War Widow Jessie Vasey, Vasey is a purpose-driven not-for-profit organisation providing secure, independent residential accommodation for older Australians, with a preference for veterans and their families. Operating five retirement villages across key Sydney locations, Vasey supports a thriving community of more than 370 residents across 309 homes.
With a proud heritage and a strong mission, Vasey is entering an exciting period of growth and brand evolution, creating an opportunity for an experienced marketing professional to make a meaningful and lasting impact.
The opportunity
Reporting to the Chief Operating Officer, the Marketing & Communications Manager will lead the development and delivery of integrated marketing, communications and brand initiatives that drive occupancy growth, enhance reputation and strengthen engagement with residents, families, veterans and the broader community.
Key responsibilities include:
- Developing and delivering marketing strategies that drive enquiries, occupancy growth and brand awareness
• Leading brand, communications and content across digital, print, social media, PR and community channels
• Creating and executing campaigns, events and partnerships that strengthen community and veteran engagement
• Managing website performance, CRM marketing activities, agency relationships and marketing ROI
About you
You are an experienced marketing and communications professional who combines strategic thinking with hands-on delivery and a genuine commitment to purpose-driven work.
You will bring:
- Proven experience leading integrated marketing and communications programs
• Strong brand management, digital marketing and content development expertise
• Experience managing campaigns, agencies, stakeholder relationships and marketing budgets
• Commercial acumen with the ability to analyse performance and drive measurable outcomes
• Exceptional communication skills and the ability to build trusted relationships across diverse stakeholder groups - Experience within retirement living, aged care, property, health, lifestyle or related sectors will be highly regarded
What’s on Offer
•Join a respected organisation with a proud legacy supporting veterans and their families
• Opportunity to own and shape the organisation's marketing and communications function
• Influence occupancy growth, brand positioning and community engagement strategy
• Work closely with an engaged executive team and key operational leaders
• Purpose-driven role where your work directly impacts the lives of older Australians
• Sydney-based role with the opportunity to engage across a portfolio of retirement living communities
How to Apply
For a confidential discussion or role related questions, please contact Christine of The Orchard Talent Group on christine@orchardtalent.com.au. To apply please submit your current CV and a brief cover letter via the link. Please note applicants must have a legal right to work in Australia.
Applications will be reviewed as they are received, and early applications are encouraged.
Applications close Friday 26th June 2026
The Orchard Talent Group acknowledges the Traditional Custodians of the land on which we work. We pay our respect to their Elders past, present and emerging, for they hold the memories, traditions, culture and hopes of Aboriginal and Torres Strait Islander people.
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