Marketing Manager - Mid Market & SMB
- Develop and deliver marketing plans for SMB and Mid-Market segments.
- Coordinate targeted marketing programs and campaigns.
- Manage digital marketing activities and customer communications.
You will be responsible for developing and delivering marketing activity that drives awareness, demand and growth across the small and medium business segment.
Working closely with Sales, Product, Commercial and other key stakeholders, the role develops and coordinates targeted and integrated marketing programs that translate customer needs and commercial priorities into compelling propositions, campaigns and experiences for SMB and Mid-Market customers and prospects. The role doesn’t have any direct reports.
Key Responsibilities
- Develop and deliver marketing plans aligned to revenue, acquisition, retention and customer growth priorities
- Plan and coordinate targeted programs across priority SMB and Mid-Market customer cohorts, products and lifecycle stages
- Develop customer-led content and communications that support acquisition, retention and cross-sell
- Coordinate the development of campaign assets, customer stories, presentations, product collateral and offers
- Manage regular communications and coordinate digital marketing activity across email, website, social media and other owned channels
- Identify and coordinate participation in relevant technology and industry events, including sponsorships, webinars, trade events and networking initiatives
- Monitor customer needs, competitor activity and market developments relevant to the segment growth strategy
- Establish clear objectives, measures and KPIs for SMB marketing activity and campaigns.
Skills & Experience
- 5+ years’ experience in B2B marketing, ideally within telecommunications, technology, SaaS, financial services or a related industry
- Demonstrated experience developing and delivering integrated campaigns that support acquisition, pipeline, retention and commercial growth
- Strong generalist marketing capability across campaigns, lifecycle marketing, content, digital and communications
- Good understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partners
- Experience using segmentation, customer insights and data to create relevant, scalable marketing programs for diverse SMB audiences
- Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications
- Commercial mindset with the ability to understand revenue and customer priorities and translate them into focused marketing activity.
- Comfortable using CRM, marketing automation and analytics data to measure performance and inform decisions.
What We Offer
Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:
- Diverse and dynamic teams with a supportive and inclusive culture.
- Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
- Generous discounts to over 400 retailers.
- Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
- Study assistance programs to excel your personal growth, learning and development.
- Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.
Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.
We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.
With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.
About Us
As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.
Ready to take the next step?
If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!
We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.
If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.
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