Digital Marketing Manager
- Own and evolve social media strategy and content calendars across a portfolio of brands.
- Partner with Brand Managers to create engaging, platform-native social campaigns.
- Manage media, creative, influencer and publishing agencies from briefing through to execution.
About the Company
We have partnered with an established healthcare organisation with a strong portfolio of consumer and prescription brands across Australia and New Zealand. The business operates with a flat, fast-paced structure where individuals have the autonomy to own their area, bring forward new ideas and move quickly. With an ambition to become category-leading in social media, the business is continuing to invest in its digital capability and is looking for a passionate social marketer to shape how its brands show up and engage consumers across existing and emerging platforms.
About the Role
This is a social-first Digital Marketing Manager role, acting as the organisation’s channel expert and champion for social media excellence across ANZ. You will own social strategy through to execution, partnering with Brand Managers and agencies to build best-in-class social capabilities and bring brands to life in ways that are creative, relevant and native to each platform.
- Own and evolve social media strategy and content calendars across a portfolio of Consumer Health and Prescription brands
- Partner with Brand Managers to translate brand strategies and consumer insights into engaging, platform-native social campaigns
- Act as the internal social media subject matter expert, influencing brand teams on best practice and identifying opportunities across emerging platforms such as TikTok
- Develop creative campaign ideas, detailed briefs and content strategies around key consumer, seasonal and promotional moments
- Manage media, creative, influencer and publishing agencies from briefing through to execution and optimisation
- Bring consumer social best practice into the Prescription portfolio, finding creative and compliant ways to engage and educate consumers
- Support broader digital activity across eCommerce and retail media, including Amazon, Chemist Warehouse, Coles and Woolworths
- Use campaign performance and available investment to continually improve digital activity and maximise impact
About You
You are a socially native marketer who genuinely understands how brands need to behave on social, rather than someone who sees it purely as another media channel. You combine strong brand fundamentals with creative flair and consumer understanding, and enjoy being close to the work, shaping ideas and partnering with agencies to turn strategy into great execution.
- Strong experience across social media and digital marketing, either agency-side or within a consumer-facing brand
- Deep understanding of social platforms, content formats and what makes brands relevant and engaging online
- Strong brand foundations, with the ability to translate strategy and consumer insights into effective social campaigns
- Creative flair and the ability to turn insights into actionable campaign ideas, storyboards and strong creative briefs
- Background in FMCG or consumer goods, within brands who have a strong social media presence
- Confident managing agencies and multiple campaigns while influencing senior stakeholders and Brand Managers
- Personable, collaborative and tenacious, with the confidence to challenge thinking and champion social best practice
Why Apply?
- Own and shape social media excellence across an established portfolio of brands
- Genuine opportunity to influence strategy and build category-leading social capability
- Work across strategy, creativity and execution, with scope to explore new platforms and approaches
- Broader exposure to eCommerce, retail media and digital transformation
- Hybrid working, with 3 days per week in the office
How to Apply
To apply, click the APPLY NOW button to submit your CV for review. For more information get in touch with Hannah Cummins at HannahC@SDE.com.au. If this role doesn’t sound quite right, but you’re interested in exploring new opportunities, sign up to our job alerts via the Six Degrees website or connect with us on LinkedIn.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
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