Performance Marketing Specialist
- Own and execute paid social campaigns across multiple platforms.
- Act as the in-house Meta advertising expert and manage audience strategies.
- Turn performance data into insights and collaborate with the design team.
Do you live and breathe paid social, from campaign architecture to creative testing to performance reporting? At Kogan.com, we're looking for a Paid Social Specialist to own our paid social strategy end to end — planning, executing, and optimising campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn.
Reporting to the Head of Loyalty and Performance Marketing, this is a hands-on role for someone with deep Meta expertise and strong analytical instincts, ready to make an impact at a fast-growing Australian eCommerce brand.
In this role you'll be responsible for:
- Own and execute paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn, aligned to business goals and the promotional calendar.
- Act as our in-house Meta advertising expert, owning campaign architecture, audience strategy, and creative best practice while staying ahead of platform updates.
- Build and manage audience strategies — custom audiences, lookalikes, retargeting, and exclusions — plus product catalogue and dynamic shopping campaigns.
- Own campaign budgets and pacing, optimising spend across platforms to maximise ROAS.
- Turn performance data into clear insights and recommendations, reporting regularly to senior management.
- Brief and collaborate with the design team on creative, testing and iterating to keep assets fresh and on-offer.
- Guide a Performance Marketing Coordinator on day-to-day execution, while working cross-functionally with Creative, IT, and DevOps.
To be successful in this role, you should be:
- Degree qualified in Marketing, Business, Communications, or a related field.
- Proven experience managing paid social campaigns end to end, with strong hands-on expertise in Meta advertising.
- Working knowledge of other paid social platforms such as TikTok, Pinterest, Snapchat, or LinkedIn.
- Strong analytical skills, with the ability to turn data into actionable recommendations.
- Experience managing budgets and pacing spend to hit performance targets.
- Excellent communication and presentation skills, comfortable sharing insights with senior stakeholders.
- The ability to juggle multiple campaigns and priorities without dropping quality or deadlines.
- Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail.
- Adept at managing marketing budgets and forecasting ROI across channels.
- An excellent communicator, confident in presenting insights and strategies to senior stakeholders including C-suite executives.
- A proactive team leader with experience mentoring others while also being hands-on in delivery.
- Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities.
- Excited by a dynamic, entrepreneurial environment where your work drives measurable business outcomes.
Why Kogan.com?
- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!
To apply
Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.
Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.
Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!
About Us
We’re Kogan.com, Pioneers of eCommerce in Australia.
At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future, and get to do it with a great team culture and benefits!
Join Kogan.com to master your craft, do your best work, make a real difference and work with the best. At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.
Heads up!
Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply!
All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights
We vet all employer accounts and do our best to keep job ads safe, but scams can still occur. Be cautious when sharing personal information — never provide financial details or make payments during the application process. For extra security, use the Apply button on our site when proceeding.