Social Media Specialist (Marketing)

Aged Care Reviews is an Australian online platform dedicated to providing families with independent information, reviews and insights about aged care providers and facilities. The platform aims to improve transparency within the aged care sector and support families in making informed decisions when considering care options for their loved ones.

We are seeking a creative and results-driven Social Media Specialist to develop, publish and optimise engaging digital content across our social media and online platforms. The role will support Aged Care Reviews’ marketing objectives by creating relevant and accessible content for families, residents and the broader aged care community.

This excellent opportunity will be offered on a Permanent Full-Time basis at 38 hours a week.

The successful candidate must have:

·Bachelor’s degree or higher qualification in Marketing, Communications, Digital Media, Advertising or a related field.

·Minimum of 1 year of relevant professional experience in social media, digital content or content marketing.

·Experience using social media publishing, advertising and analytics platforms.

·Ability to interpret audience and campaign data and translate findings into practical content recommendations.

·Strong organisational and time management skills.

·Ability to manage multiple content priorities and deadlines in a fast-paced environment.

·Understanding how to drive performance through creative testing, conversion optimisation and funnel thinking

Responsibilities include:

·Create, schedule and publish engaging marketing content across social media and digital platforms, including text, images and video.

·Develop and maintain content calendars aligned with Aged Care Reviews’ marketing priorities, campaigns and audience needs.

·Write and refine social media captions, promotional copy and platform-specific messaging consistent with the brand voice.

·Create and adapt digital and visual content, coordinating with designers and video/content producers where required.

·Monitor the performance of social media and digital marketing initiatives and provide regular reports, insights and recommendations.

·Analyse audience engagement and campaign data to identify high-performing content, messaging and opportunities for improvement.

·Manage community engagement across social media channels, including comments, messages and appropriate escalation of service-related enquiries.

·Support organic and paid social campaigns through content planning, creative testing and ongoing optimisation of messaging and digital content.

Desirable skills:

·Experience creating content for service-based, healthcare, community or aged care audiences.

·Experience with Meta Business Suite and social media advertising platforms.

·Knowledge of GA4, GTM, UTM tracking and digital reporting tools.

·Experience with content scheduling and social media management platforms.

·Experience with basic visual content creation or adaptation.

The benefits:

·Professional growth

·A friendly team environment with a great community care spirit

·Ability to visibly see your impact on the business and its service

Location: Based in Company office in Southport. No hybrid or work from home.