Senior Brand Manager

• Implement long-term brand vision, positioning, and strategy
• Lead and collaborate with cross-functional teams, agency partners and retailers

** Must have prior experience working in the supplement category 

Senior Brand Manager | Consumer Healthcare & VMS | Sydney
A leading consumer healthcare business is looking for a Brand Manager to take full ownership of a Vitamins, Minerals and Supplements portfolio across ANZ, driving brand equity, net sales, market share and profitability.
This is a broad, commercially accountable role for a marketer who can think strategically and execute with precision. You'll develop and implement annual brand plans, lead integrated ATL and BTL campaigns, manage agency partners, oversee NPD and packaging, and report on performance against KPIs, all while navigating the regulatory landscape of the Australian and New Zealand OTC market.

What you'll own:

• Annual brand planning and 3-year strategy aligned to business objectives
• End-to-end integrated campaign execution across TV, digital, PR, influencer, in-store and OOH
• Portfolio management including NPD, extensions, packaging and product lifecycle
• Brand budget management, P&L accountability and ROI analysis
• Agency relationships across advertising, media, PR and research
• Consumer insights, U&A research and trend identification
• Retailer partnerships and in-store activation
• TGA and MedSafe NZ compliance across all marketing activity
• Monthly performance reporting 

What you'll bring:

• Bachelor's degree in Marketing, Business or related field
• 3–5 years of progressive brand management experience in consumer healthcare, OTC, FMCG or complementary medicines, with VMS or natural healthcare strongly preferred
• Solid understanding of TGA regulatory requirements and the Australian OTC market
• Proven end-to-end campaign experience across ATL and digital channels
• Strong financial management skills across budget, P&L and KPI focus
• Analytical, commercially minded and highly organised
• Excellent communication, presentation and stakeholder management skills

Whats on Offer:

• Be part of a TGA-certified, award-winning business with over 30 years of manufacturing excellence 
• Work across a genuinely broad portfolio - Australian-made health supplements, skincare and dairy products spanning everyday lifestyle through to premium luxury
• Join a business with serious global reach 
• Be part of a close-knit team where you'll have visibility across the full business, not just your own function
• Join at a pivotal moment - the business is actively growing its digital and e-commerce capability, and this role sits at the centre of that growth agenda

Please note, this role is based 5 days on site in our clients Western Sydney offices. 
 
If this sounds like you, apply today or email your resume straight to ************************
    
Please note, only shortlisted candidates will be contacted.
For a full list of our current vacancies please visit our website: *****************