General Manager - Customer | Where Customer Strategy Meets Enterprise ImpactHybrid
- Lead enterprise customer strategy and CRM capabilities.
- Establish governance and standards across multiple brands.
- Drive customer-led growth through strategic influence.
The Opportunity… In this newly created role, you will lead our enterprise customer strategy, data, insights and CRM capabilities. This role will establish a single trusted view of the customer, drive governance and standards across four brands, and shape customer-led growth through strategic influence and enterprise leadership.
What You'll Lead
- Enterprise Customer Strategy: Define and drive SRG's unified Customer and Digital Strategy, ensuring customer priorities, investment decisions and execution are aligned across the Group.
- Customer Data & First-Party Data Strategy: Act as the enterprise steward of customer data, establishing governance, standards and first-party data strategies that maximise customer value while ensuring compliance and trust.
- Customer Insights & Voice of Customer: Lead SRG's customer insights capability, delivering actionable research, customer intelligence and Voice of Customer programs to inform strategic decision-making.
- CRM & Personalisation: Own the strategic direction of SRG's CRM and personalisation capabilities, enabling relevant, targeted and effective customer engagement across all Brands.
- Customer & Digital Capability: Establish enterprise frameworks, standards and performance measures that strengthen digital capability and create a consistent approach to customer experience and outcomes.
- Cross-Brand Leadership: Provide enterprise leadership on customer-related priorities and trade-offs, influencing executive decisions to deliver the best outcomes for customers and the Group.
What Success Looks Like…In this role you will:
- Create a single trusted view of the customer across the Group.
- Improve customer advocacy and customer experience outcomes across all brands.
- Generate measurable return on customer insight, CRM and personalisation investments.
- Establish market-leading customer intelligence and forecasting capability.
- Deliver sustained growth in active members and spend per member.
- Build scalable customer capability that grows ahead of headcount through automation, self-service and AI.
- Ensure customer data remains trusted, secure and governed.
About You…You are a senior customer leader who combines strategic thinking with commercial delivery.
You have likely led customer strategy, insights, CRM, loyalty, personalisation, customer experience or a related function within a large consumer-facing organisation and understand how to turn customer understanding into business performance. You'll bring:
- Extensive executive-level experience leading customer strategy, CRM, loyalty, insights or customer experience functions.
- Demonstrated success translating customer insight into enterprise strategy and investment decisions.
- Strong understanding of customer economics, segmentation, lifecycle management and first-party data strategy.
- Experience leading customer data governance, privacy and ethical data practices.
- Proven ability to influence senior stakeholders and navigate complex organisational environments.
- A track record of leading multidisciplinary teams and building organisational capability.
- Strong commercial acumen and confidence operating at executive level.
Why Join Super Retail Group? Lead a newly created enterprise capability with significant visibility and influence. Partner with executive leaders across rebel, Supercheap Auto, BCF and Macpac to shape customer strategy, build lasting capability and drive customer-led growth across one of Australia's leading retail groups.
If you're ready to create a customer capability that drives growth, informs strategy and delivers impact across an enterprise, we'd love to hear from you. Applications Close: Friday 18 September 2026
Our Culture of Inclusion: Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.
- Genuine commitment to our people's growth & development!
- Flexible work | Savings across all brands & wellbeing benefits for you & family
- Brisbane Strathpine | Sydney Rhodes Locations Considered
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