Marketing Specialist
- Develop and implement marketing strategies to promote services.
- Conduct market research and competitor analysis.
- Manage digital marketing presence and coordinate advertising campaigns.
About the Company
We are a telecommunications services company specialising in the installation, maintenance, and support of NBN and telecommunications infrastructure across Australia. The company provides end-to-end network solutions, including NBN connections, fault rectification, network maintenance, field technician services, and infrastructure upgrades. Committed to quality, reliability, and customer satisfaction, our company delivers efficient telecommunications services for residential, commercial, and government clients.
The Role
We are looking for a Marketing Specialist who can combine strategic thinking with practical campaign execution. The successful candidate will develop and implement marketing strategies that promote the company’s services and support business growth, while providing evidence-based recommendations to management on product mix, pricing, advertising, sales promotion and distribution channels.
Key Responsibilities
•Develop and implement marketing strategies, policies and campaigns to promote the company’s services and support business growth.
•Conduct market research and competitor analysis to identify market opportunities, customer needs and industry trends.
•Advise management on product mix, pricing, advertising, sales promotion and distribution channels.
•Manage digital marketing presence in alignment with broader marketing strategy, and advise on optimising channel mix and search performance to support campaign objectives.
•Coordinate the production of advertising and marketing campaigns involving artwork, copywriting, digital content, brochures, presentations and promotional materials.
•Plan and execute promotional events, trade shows, product launches and client engagement activities.
•Liaise with external advertising agencies, media suppliers, printers and digital platforms to deliver campaigns on time and within budget.
•Analyse campaign and consumer data to derive actionable recommendations for improving reach, engagement, lead generation, conversion and ROI.
•Collaborate with sales and business development teams to align marketing activities with sales objectives and customer acquisition targets.
Qualifications & Experience
•Minimum 2 years experience in marketing, communications, digital marketing or a related role
•Excellent written and verbal communication skills.
•Strong understanding of digital marketing, including social media, search engines, email and content marketing.
•Creative thinking, combined with strong commercial awareness.
•Ability to work both independently and as part of a team.
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