Brand Manager
- Responsible for brand strategy and creative direction across multiple brands.
- Lead the development of promotional and trade plans in collaboration with the Marketing Manager.
- Manage relationships with creative agencies and oversee content production.
About ACOM International
ACOM International is a fast-growing, founder-led Australian business behind three outdoor and lifestyle brands:
- Bush Tracks: a camping, outdoor and 4WD brand that has grown from scratch into a strong direct-to-consumer (DTC) business
- Barbeques Galore: an iconic Australian barbecue brand, now relaunching with a new ecommerce focus
- Ossa Outerwear: a brand-new outerwear label launching into wholesale and DTC
The people behind these brands live and breathe the outdoors, whether that’s camping, four-wheel driving, hiking or outdoor living. The team is collaborative and ambitious and moves quickly. The team take on big challenges, and encourages people to bring bold ideas and take smart risks.
About the Role
As Brand Manager, you’ll be responsible for how ACOM’s brands show up in market. That covers creative and content, campaigns, organic social, influencer, PR, and promotional and trade plans.
Reporting to the Marketing Manager, you’ll be a true partner and 2IC. You’ll lead the brand, campaign and creative side while the Marketing Manager owns ecommerce and digital, and the two of you will set promotional plans together. Marketing works as a shared service across the group, much like an in-house agency. You’ll partner with each brand’s leadership, switch between brands, and give each one its own strategy and identity. This is a newly created, high-impact role for a creative, commercially minded marketer who wants real ownership and the chance to build.
Key responsibilities include:
- Owning the creative pipeline across all three brands, from brief to finished asset
- Writing clear briefs for the agency, producers and designers, and judging what comes back
- Directing shoots and setting the creative treatment and standard
- Working with the creative agency on brand strategy and positioning, and managing the relationship day to day
- Developing promotional and trade plans across the portfolio with the Marketing Manager
- Setting the organic social strategy, calendar and cadence across Meta and TikTok, and owning community
- Leading influencer and PR direction
- Owning wholesale and retail partner collateral, catalogues and samples, and directing trade show activity
- Deciding what’s made in-house, what goes to the agency and what goes to freelancers
- Hiring and leading the content team as it grows
About You
You’re a creative brand marketer who comes with your own ideas and knows what brand work needs to deliver commercially. You’ve taken a brand from little or nothing, or led a rebrand or refresh, rather than just looking after one that sells itself. You’re entrepreneurial, comfortable building the plane while flying it, and confident backing your ideas in front of senior stakeholders.
You’ll bring:
- 4–5 years’ experience in brand or integrated marketing, ideally in retail, consumer goods, FMCG or outdoor
- Proven experience developing and executing trade and promotional plans
- Experience working with agencies on brand strategy and positioning, and managing that relationship well
- Experience directing content production. You know what good looks like and what a shoot day can deliver
- Experience managing influencers, creators and freelancers
- Strong commercial thinking and the ability to show the results of your work
- Confidence presenting to and influencing CEOs, GMs and boards
- Experience leading or building a small team, or a clear readiness to
- Shopify and Klaviyo experience is highly regarded
- A genuine passion for the outdoors and the brands you’ll be marketing
Culture & Perks
ACOM gives its people real ownership, creative freedom and the backing to try new things. You’ll join at an exciting point, with a major relaunch underway and a brand-new launch to shape from day one.
How to Apply
Click APPLY or contact Maisie Sheffield at Six Degrees Executive at maisies@sde.com.au for a confidential discussion.
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