ASSOCIATE DIRECTOR, MARKETING
- Provide strategic leadership for the university's integrated marketing function.
- Develop and oversee the enterprise-wide marketing strategy.
- Drive evidence-based decision making across domestic and international markets.
- Leading Victorian university
- Strategic leadership of international and domestic marketing
- Agile and emerging technology focus
About the organisation
A long-established Australian university with an extensive multi-campus footprint, this institution offers a fully integrated pathway from vocational education through to higher education. Distinguished by a progressive approach to teaching and learning, it is driven by a clear and compelling purpose: to make a real difference to the lives of its students and the communities it serves. As a leading provider to first-in-family students, the university has carved out a distinctive and meaningful position in the Australian higher education landscape - one its people believe in deeply. World-class education and facilities underpin a student experience that reflects the institution's commitment to access, equity, and excellence.
About the role
Reporting to the Director, Marketing, Communications and Growth, the Associate Director, Marketing provides strategic leadership for the University's integrated marketing function, ensuring marketing strategy, brand positioning and market engagement support the institution’s strategic objectives, growth agenda and reputation. Driving a high performance team in an Agile environment, the appointee will develop the enterprise-wide marketing strategy, oversee marketing capability and governance frameworks, and drive evidence-based decision making across domestic and international markets. The role provides leadership across brand strategy, marketing planning, digital marketing, campaign optimisation, market intelligence and organisational capability, working collaboratively with executive leaders, academic institutes and professional services to enhance student acquisition, engagement and reputation. Key to success will be a firm grasp of emerging technology, including AI and generative AI, and evolving channels.
About you
You are a contemporary marketing leader with best-practice expertise and a genuine understanding of how emerging technology, including AI, is reshaping audience behavior. With experience navigating large complex service organisations, you possess demonstrated success leading enterprise marketing strategy and integrated marketing initiatives that deliver measurable outcomes. You are adept at advising senior executives, influencing organisational decision-making, and building productive internal and external stakeholder relationships. Your track record leading multidisciplinary teams in Agile ways of working includes building capability, driving performance and leading transformational change. Underpinning your deep experience in brand strategy, CX, market positioning, and use of market intelligence and analytics to inform strategy, are your strong commercial acumen, passion to make a difference and a belief in the power of education to change lives.
How to apply
Click ‘Apply’ to submit your CV. For more information prior to application, please contact Dalia Klein at SHK on 0401 000 499 quoting reference 3661033. Direct and third-party applications will be forwarded to SHK. Applications close 11.30pm Friday 25 September.
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