eCommerce Advertising Specialist
- Plan and implement digital advertising campaigns across various platforms.
- Analyse campaign performance and optimise for better results.
- Collaborate with the Marketing Coordinator Manager on advertising strategies.
Position: eCommerce Advertising Specialist
Employer: The Coffee Galleria Pty Ltd
Location: Silverwater NSW 2128
Salary: $80,000 per annum plus superannuation
Employment type: Full-time, ongoing
The Coffee Galleria Pty Ltd, operating the Adore Coffee and Killer Coffee Co. brands, is a leading Australian coffee roasting and distribution company supplying premium coffee products to wholesale and retail customers across NSW, VIC and QLD. We are seeking an experienced eCommerce Advertising Specialist to join our Marketing Division and drive digital advertising performance across our online channels.
About the Role
The eCommerce Advertising Specialist will plan, develop, coordinate and optimise digital advertising campaigns to promote Coffee Galleria’s products and brands across our eCommerce platforms. The role focuses on increasing brand awareness, driving qualified website traffic, enhancing customer engagement and maximising online sales.
This position performs duties consistent with ANZSCO 225111 – Advertising Specialist, with a strong focus on digital and eCommerce advertising.
Key Responsibilities
- Plan, develop and implement advertising strategies and integrated digital advertising campaigns across Google Ads, Meta (Facebook and Instagram) and other digital platforms.
- Coordinate the production of advertising materials including advertising copy, product images, promotional videos, social media ads, email marketing content and website banners.
- Advise the Marketing Coordinator Manager on advertising strategies, campaign objectives and promotional opportunities to increase brand awareness and eCommerce sales.
- Research market trends, competitor advertising activities and online consumer behaviour to identify opportunities to improve advertising effectiveness and customer acquisition.
- Manage, monitor and optimise paid advertising campaigns to maximise performance, increase qualified website traffic and achieve strong return on advertising spend.
- Schedule and publish advertising campaigns across eCommerce websites, social media platforms, email marketing systems and other digital channels.
- Analyse advertising expenditure, website traffic, customer engagement, conversion rates and campaign performance using digital analytics tools, and prepare reports with recommendations.
- Monitor developments in digital advertising technologies, consumer behaviour and eCommerce trends, and recommend innovative advertising initiatives.
Skills & Experience Required
- Bachelor’s degree or higher in Advertising, Marketing, Digital Media, Management or a related discipline.
- Minimum three years’ experience in advertising, digital advertising or eCommerce advertising.
- Demonstrated experience managing advertising campaigns across Google Ads and Meta (Facebook and Instagram).
- Experience using eCommerce platforms and business systems such as Shopify, WooCommerce, ReadyToShip, eParcel or similar.
- Strong understanding of advertising strategy, media planning, online consumer behaviour and digital advertising performance.
- Excellent analytical, organisational and communication skills, with the ability to manage multiple campaigns simultaneously.
- Australian citizens and permanent residents are encouraged to apply.
How to Apply
To apply, submit your resume with a valid email address through this online portal.
Only shortlisted candidates will be contacted.
We vet all employer accounts and do our best to keep job ads safe, but scams can still occur. Be cautious when sharing personal information — never provide financial details or make payments during the application process. For extra security, use the Apply button on our site when proceeding.
Skills
0 of 9 matchedZeolla Solutions