Business Development Manager

Business Development Manager

Location: North Melbourne VIC 3051

Employment Type: Full-time (Minimum 38 hours per week) On-site Position

Employment Duration: Minimum 3-4 years with ongoing employment opportunities

Salary Range: AUD $185,000–$200,000 per annum plus superannuation

About the Business

Web Design Market Pty Ltd, trading as WDM Agency, is a digital marketing agency specialising in e-commerce growth through paid advertising and email marketing. Its services include Google Ads, Meta Ads, Google Shopping, conversion rate optimisation (CRO) and email marketing. The company works with businesses to improve online sales, customer acquisition and advertising performance through tailored marketing strategies and campaign optimisation.

The company is seeking an experienced Business Development Manager to identify new commercial opportunities, develop client relationships and support revenue growth across its digital marketing services.

About the Position

Web Design Market Pty Ltd is seeking a commercially driven Business Development Manager to support the growth of its digital marketing services in Melbourne, Victoria.

The successful candidate will be responsible for identifying new business opportunities, expanding the company's client base, developing commercial proposals and negotiating service agreements. The role will also involve maintaining client relationships, analysing market opportunities and working with internal teams to align service offerings with client requirements and commercial objectives.

The position requires strong commercial acumen, negotiation skills and an understanding of digital advertising and performance marketing services.

Key Responsibilities

• Identify, research and evaluate new business opportunities, target markets, prospective clients and potential strategic partnerships within the digital advertising and performance marketing sector.
• Develop, implement and review business development strategies to increase revenue, expand the company’s customer base and achieve commercial growth objectives.
• Build and maintain a pipeline of prospective clients through market research, industry networking, referrals, business directories and other appropriate channels.
• Establish and maintain relationships with prospective and existing clients to understand their business objectives, marketing requirements and growth opportunities.
• Promote the company’s digital advertising and marketing services, including Google Ads, Meta Ads, Google Shopping, conversion rate optimisation and email marketing.
• Conduct client consultations and needs assessments to identify suitable services and develop proposals aligned with client requirements and commercial objectives.
• Prepare and present business proposals, service quotations, presentations and commercial recommendations to prospective clients.
• Lead commercial negotiations with clients and business partners, including pricing, service scope, payment arrangements and contractual terms.
• Develop strategies to acquire new clients, strengthen existing relationships, increase repeat business and improve long-term customer retention.
• Research industry developments, competitor offerings, digital advertising trends and customer demand to identify emerging opportunities and support business expansion.
• Collaborate with internal personnel to coordinate client onboarding and ongoing account support.
• Identify opportunities to expand existing client engagements through additional digital marketing services and appropriate cross-selling initiatives.
• Monitor business development activities against established targets and prepare sales forecasts, pipeline reports, market intelligence reports and performance updates for management.
• Evaluate the commercial effectiveness of business development initiatives and recommend improvements to increase conversion rates, revenue and profitability.
• Maintain accurate records of client interactions, prospective opportunities, proposals, negotiations, agreements and business development activities.
• Provide management with recommendations on market expansion, client acquisition strategies, commercial partnerships and opportunities to strengthen the company’s competitive position.

Required Skills and Qualifications

Qualifications and Experience

• A bachelor's degree or higher qualification in Business, Marketing, Commerce, Management, Digital Marketing or a closely related field. OR In lieu of the formal qualification, at least five (5) years of relevant professional experience in business development, sales, commercial management or a closely related field.
• At least one (1) year of relevant full-time work experience in business development, sales or a closely related role. Applicants with additional relevant experience will be highly regarded.

Required Skills and Attributes

1. Demonstrated ability to identify, evaluate and develop new business opportunities.
2. Sound understanding of business development strategies, sales processes, client acquisition and relationship management.
3. Knowledge of digital advertising and performance marketing services, including Google Ads, Meta Ads, Google Shopping, conversion rate optimisation and email marketing.
4. Ability to research target markets, analyse competitor activity and identify opportunities for business expansion.
5. Experience assessing client requirements and preparing tailored commercial proposals, quotations and service agreements.
6. Strong negotiation, communication, presentation and stakeholder engagement skills.
7. Commercial awareness, analytical thinking and problem-solving abilities.
8. Ability to manage a sales pipeline, develop revenue forecasts, monitor performance against targets and prepare management reports.
9. Ability to maintain accurate client records and manage multiple business development opportunities effectively.
10. Ability to work collaboratively with internal teams to support client onboarding, service delivery and business growth.

Why Join Web Design Market Pty Ltd?

• Work with a digital marketing agency focused on e-commerce growth, paid advertising and email marketing.
• Contribute to the expansion of a business offering multi-channel digital marketing solutions.
• Develop commercial relationships and identify opportunities across a range of digital advertising services.
• Collaborate with relevant stakeholders to support client growth and business development initiatives.
• Contribute to the company's market expansion and commercial growth objectives.

To Apply

Applicants are invited to submit their resume and a brief cover letter outlining their relevant business development experience, qualifications, commercial achievements and suitability for the position.