Automotive OEM - Marketing Lead - Aftersales
- Develop and execute marketing strategies for aftersales performance.
- Lead a small cross-functional marketing team and manage digital marketing activities.
- Build strong relationships with OEM and dealer stakeholders.
Working with a global organisation who partner with a range of automotive OEM’s, this role will be responsible for developing and executing marketing strategies that support aftersales performance.
Leading a small team, you’ll oversee dealer POS implementation, campaign delivery, digital marketing, lead management and new program launches — ensuring consistency, quality and measurable outcomes. This is a full time office based role.
Key responsibilities
- Lead and develop a small cross‑functional marketing team
- Deliver dealer POS and customer‑facing aftersales marketing initiatives & materials
- Plan and execute campaigns that drive customer engagement, retention and service & parts sales
- Manage digital marketing activity across SEO, SEM, email, social and content
- Lead marketing execution for new aftersales program launches
- Build strong relationships with OEM and dealer stakeholders
- Manage budgets, track performance and report against KPIs
Experience, Skills and Attributes
- Proven experience as a Marketing Manager within the automotive industry
- Strong understanding of aftersales, dealer networks and customer engagement
- Demonstrated success delivering integrated marketing programs
- Confident approach with strong stakeholder management skills
- Data‑driven mindset with solid digital and CRM capability
- Creative, commercially minded and comfortable in fast‑paced environments
If you’re a commercially focused automotive marketing leader ready for your next challenge, this could be the role you have been looking for.
Salary package will be negotiated with the successful candidate based on experience and capabilities.
Apply in confidence with your resume to Natalie Smith. Organisation details will be shared with shortlisted candidates who meet the background criteria.
This role is open to Australian Citizens, Residents, or those with full work rights in Australia.
About Us: Automotive Recruitment Australia connects top talent with roles across the automotive industry — from aftermarket and OEM to trucks and performance. We handle your career move with professionalism and confidentiality.
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